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HR ManagementRecruitment (ATS)Payroll & WPSTime & AttendanceAccounting & E-InvoicingCRM & Sales PipelineSales Orders & FulfilmentInventory, Purchasing & WarehousingProcurement & TendersConstruction & ContractingContracts & E-SignatureProducts & Online StorePoint of SaleRentalsSubscriptions & LicensingHelpdesk & TicketingSocial Media SuiteInfluencer Marketing & Campaign ROIProject ManagementActivities WorkspaceDocument ManagementPDF Tools & E-SignatureCorrespondence RegisterTeam Chat & CallsMeetings & VideoLearning & Certification (LMS)Asset ManagementFleet ManagementRecognition & GamificationContacts & PartnersNotification CentreReports & DashboardsInsights — Business Intelligence & AppsAI CopilotAI Agents & AutomationAI Diagram StudioWebsite BuilderISO Compliance Suite (Imtithal)App MarketplaceCustomer & Partner PortalSecurity, Access & Compliance

One customer record shared by every module

What moves

A CRM account creates or updates a single customer in the shared register, and changes or merges in the register flow back so CRM never holds a stale duplicate. In Parties, the customer page also shows CRM's contacts and open deals.

Before you start

  • Both modules in your plan
  • CRM in your plan

Step by step

  1. Account executiveCRM & Sales Pipeline

    Creates an account for a new customer.

    You see:The account is saved.

  2. Creates or updates one customer in the shared register.

    You see:Invoicing and support can use the same customer.

  3. Records managerContacts & Partners

    Merges two customer records that are the same company.

    You see:One survivor remains.

  4. Re-points the CRM account to the survivor.

    You see:The account still opens, with all history, under the merged customer.

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