Influencer Marketing & Campaign ROI — influencer campaign management with ROI attribution

For agencies, creators and brands who run influencer campaigns together. Agencies plan campaigns and deliverables, issue tracking links and promo codes, import sales, and ask creators for their numbers through scoped, time-limited consent. Creators get a free workspace with their own verified figures, a consent centre, a media kit and permit reminders. Brands get an independent results view that shows the source of every number. It replaces the spreadsheets, chat threads and unverifiable screenshots most campaigns run on. The creator and brand screens are generally available; the agency screens are in beta, and some agency actions work through the product's API for now.

Last updated 10 November 2026

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148 features in 17 areas · works with 4 other modules · 8 team workflows

Full feature list

Workspaces for agencies, creators and brands

Each side of an influencer campaign gets its own workspace with its own screens, so nobody sees a screen that is not theirs.

Three kinds of workspace — A workspace is an agency, a creator or a brand. The creator and brand screens are refused by the server to any other kind of workspace, even for its administrators, so the rule does not depend on a hidden menu.Works with: Social Media SuiteFor: Tenant admin, Agency owner, Creator owner, Brand admin
Sign up as a creator, agency or brand — The sign-up page asks which kind of workspace you are, so a creator can open their own workspace without waiting for an agency to create it.For: Creator owner, Agency owner, Brand admin
Free creator workspace — A creator workspace starts with only what a creator needs: Creator Studio, their channel connections and notifications. It is created on a free creator plan, not on the 30-day company trial.For: Creator owner
Agency workspace starter set — A new agency workspace starts, on a 30-day trial, with Campaigns HQ, Social, CRM, contacts, activities, documents, notifications and reports already switched on.For: Agency owner
Brand workspace starter set — A new brand workspace starts, on a 30-day trial, with the campaign results screens, messages with the agency, permit status and notifications. It does not get the rest of the suite.For: Brand admin
The right owner role from day one — The person who signs a workspace up receives the matching owner role (agency owner, creator owner or brand admin) next to workspace administrator, so a new creator can approve consent and connect channels immediately.For: Creator owner, Agency owner, Brand admin
Menus change with the workspace kind — An agency sees Campaigns HQ, a creator sees Creator Studio next to the ordinary Social screens, and a brand sees only campaign results, messages and compliance.For: Agency manager, Creator owner, Brand admin
Old links keep working — Links an agency already e-mailed to a brand or creator still open: the earlier addresses redirect to the new Results and Creator Studio pages.For: Brand admin, Creator owner

Campaign planning and budgets

Agencies set up a campaign, its brief and its budget lines in Campaigns HQ. These screens are in beta.

Campaign brief and objective — Create a campaign with a name, a written brief, an objective (awareness, engagement, conversion or launch), start and end dates and a sector. The currency is dirhams.BetaFor: Agency owner, Agency manager
Campaign detail in five tabs — Each campaign opens on Brief, Deliverables, Budget, Attribution and Engagements tabs, so the plan, the posts, the money and the sales tracking sit on one page.BetaFor: Agency owner, Agency manager, Agency analyst
Campaign status and cancelling — A campaign has a status: draft, pending approval, active, completed or cancelled. New campaigns start as draft and the screen offers Cancel to the agency owner only, so a manager cannot end a live client campaign by accident. Other status changes are made through the integration interface (see below).BetaFor: Agency owner, Agency manager
Budget lines (owner only) — Split a campaign into creator fees, paid media, production and other lines, each with an amount committed and an amount actually spent. Only the agency owner can add, change or delete lines. The Budget tab saves each line's type and label; the amounts are entered through the integration interface for now.BetaFor: Agency owner, Agency manager, Agency analyst
Specialised-sector flag — Choosing a regulated sector (real estate, healthcare, finance, education or food) marks the campaign as needing prior approval, and the campaign list and detail show an approval-pending badge. General campaigns need none. The approval itself is recorded outside the product today.BetaFor: Agency owner, Agency manager
Campaign list you can sort and filter — The campaign list uses the same table as the rest of the product: search, sort, filter by status, objective or sector, and choose the columns you see.BetaFor: Agency owner, Agency manager, Agency analyst
Previous and next campaign — From any campaign, step to the previous or next one in the same order as the list without going back.BetaFor: Agency owner, Agency manager, Agency analyst
Agency home with the pipeline — The Campaigns HQ home shows campaigns grouped by status, the number of active campaigns and the number of consent requests still waiting for a creator's answer. Each tile opens the matching screen.BetaFor: Agency owner, Agency manager

Deliverables and creator bookings

An engagement is one creator's job on a campaign. Its deliverables are the individual posts.

Engagements on a campaign — The Engagements tab lists the bookings on a campaign and adds one by title. The creator, the fee, the dates and whether the brand may see the fee are set through the integration interface (see below); the screen does not choose a creator yet.BetaFor: Agency owner, Agency manager
Deliverable per post — Break an engagement into pieces of work: the platform (Instagram, TikTok, YouTube, Threads, LinkedIn, X, Snapchat or other), the format (post, reel, story, video, live, article or other), a brief and a due date.BetaFor: Agency owner, Agency manager
Review pipeline that only moves forward — Each deliverable goes planned, briefed, submitted, revisions, approved, posted, verified. The server refuses a step backwards, apart from sending revisions back to submitted, so history cannot be quietly rewritten.BetaFor: Agency owner, Agency manager
Posting time stamped automatically — When a deliverable reaches posted, the time is recorded for you. The link to the live post is added through the integration interface.BetaFor: Agency manager
Creator told when booked — When an agency books a creator, the creator workspace gets an in-app message and sees the booking, its deliverables and dates in Engagements. Deliverable status changes do not send a message.Works with: Notification CentreTwo or more peopleFor: Creator owner
Fees hidden from people who should not see them — Creator fees and everything derived from them are removed from every response for roles without the fees permission, such as analysts and compliance officers.For: Agency analyst, Agency compliance officer
Brand sees a fee only when allowed — A brand admin sees what a creator was paid only when the booking is marked as visible to the brand or the creator has allowed fee visibility, and never as a brand viewer. Where the fee is not shown, the screen says it is hidden.Two or more peopleFor: Brand admin, Agency manager

Tracking links, promo codes and sales attribution

Sales are tied to a campaign with codes and links the agency issues, so the return does not rest on screenshots.

Short tracking links — Create a short web address for a campaign that sends the visitor to your page and counts the visit. The address is returned when a link is created through the integration interface; the Attribution tab creates links but does not list them yet.BetaFor: Agency owner, Agency manager
Links work without a login — A tracking link opens for anyone, straight away, with no sign-in, and sends them on to the destination page. An unknown or mistyped link shows a plain not-found page.For: Agency manager
Visits recorded privately — Each visit records the time and the referring page. The visitor's device is stored only as a one-way fingerprint, never as the raw browser details.For: Agency manager
Tracking tags on every link — Add the standard tracking tags (source, medium, campaign and content) to a link so web analytics and the sales import can tell creators apart.BetaFor: Agency manager
Promo code per campaign — Issue a promo code for a campaign. Codes are unique within the agency, so two campaigns can never end up with the same code. A code can also be tied to one creator's booking through the integration interface.BetaFor: Agency owner, Agency manager
Import sales from a spreadsheet file — Upload the shop's sales as a CSV (spreadsheet) file with date, order reference, amount, currency, promo code and tracking tag. Amounts are read in normal units and rounded properly; lines that cannot be read are reported and skipped.BetaFor: Agency manager
Each sale labelled by how it was tied — Every imported sale is tied by its promo code when it has one, otherwise by its tracking link, otherwise it is counted at the lowest confidence. The label sets the weight the sale carries in the weighted revenue figure.BetaFor: Agency manager, Agency analyst
Three-gap reconciliation — See sales that carried only a promo code, only a tracking link, both, or neither. The agency's Attribution tab shows the counts; the brand report shows counts and amounts. The unattributed group stays visible instead of being folded into the total.BetaTwo or more peopleFor: Agency manager, Agency analyst, Brand admin, Brand viewer
Confidence weights shown with the money — A promo code counts for 95 percent, a tracking link for 80 percent and a sale with neither for 60 percent. The weighted revenue is a separate labelled figure and the headline revenue is never weighted.For: Brand admin, Brand viewer

Campaign ROI and honest reporting

The brand's campaign report is where these figures are shown. Agencies read the same figures through the Copilot and the integration interface.

Return on ad spend and ROI left blank when unmeasured — Return on ad spend, return on investment and cost per sale are empty, not zero, when no sales were tracked, and the report says the return is not measurable. Earned media value is never substituted for revenue.For: Brand admin, Brand viewer, Agency manager
Verdict and confidence — Each campaign gets a verdict (profitable, loss or not measurable) and a confidence (high, medium or low) that depends on how many sales were tied by promo code and how many posts rely on typed-in figures. The Copilot reports both; the brand report shows the not-measurable notice and the source of each figure.BetaWorks with: AI CopilotFor: Agency manager, Agency analyst, Brand admin
Earned media value with its rate printed — Earned media value is the lower of a reach-based and an engagement-based estimate, and the rate used is always printed beside it. The built-in defaults are AED 40 per 1,000 people reached and AED 1.20 per engagement.For: Brand admin, Brand viewer, Agency manager
Cost per thousand reached and per engagement — The brand report works out what was invested per thousand people reached and per engagement, and shows not tracked when there is nothing to divide by. Cost per click and cost per sale are available through the integration interface.For: Brand admin, Brand viewer
Engagement rate by reach — Engagements divided by people reached, per campaign and per creator.For: Brand admin, Brand viewer, Agency manager
Investment split into fees and amplification — Total investment is shown as creator fees plus paid amplification, so the brand sees what was spent on people and what was spent on reach. The campaign's own investment is shown to brand viewers too; only the per-creator cost is restricted.For: Brand admin, Brand viewer, Agency manager
Creator-by-creator results — For each creator on a campaign the brand sees posts, reach, saves, engagement rate and a source badge, plus cost, sales and return where the fee is shown. A creator who did not pass results on to the brand appears as a labelled row, not an empty one.For: Brand admin, Brand viewer, Agency manager
Platform split with a caveat — Results are split by platform, and a combined reach carries a note when its platforms define reach differently, because a reach total added across platforms is not like for like.For: Brand admin, Brand viewer, Agency manager
Daily activity — A daily series of reach, engagement and tracked clicks shows how a campaign built and decayed, and when each post actually drove traffic.For: Brand admin, Brand viewer, Agency manager
Data-through date, never live — Every figure carries the date its data runs to. Nothing is presented as real time, because platform numbers are collected on a schedule.For: Creator owner, Brand admin, Brand viewer
Four source labels — Each figure is tagged as platform-authorised, public, self-reported or modelled, with a plain explanation, so a reader can tell a measured number from a typed one.For: Creator owner, Brand admin, Brand viewer
Hourly collection of post results — A scheduled job runs every hour, finds posted deliverables that have a post link, and stores one row of daily results per post. Running it twice gives the same answer, and a day with no data stays empty instead of becoming a zero. Today post-level figures arrive for creators' Facebook Page posts, under consent, and for typed-in figures; other platforms give follower counts only.Works with: Social Media SuiteFor: Agency manager
Totals turned into daily changes — Platforms report running totals, so the job converts them into daily changes that add up correctly, and clamps a platform's downward correction at zero instead of subtracting.Works with: Social Media SuiteFor: Agency manager

Creator Studio: your own numbers

A creator sees their own verified figures first, before any agency or brand sees anything.

Creator home ordered by what costs you — The home page puts requests waiting for a decision first, then the permit warning, then followers, reach and engagements with their data-through date, then each connected account.For: Creator owner, Talent manager
What needs your attention today — A short list names pending consent decisions, overdue deliverables, broken connections and a lapsing permit, in the order of what each would cost if ignored.For: Creator owner, Talent manager
Follower growth over 90 days — Each connected account shows its follower change over 90 days. An account with fewer than two snapshots shows no trend rather than a made-up line.For: Creator owner, Talent manager
Engagement benchmark in bands — Your engagement rate is placed in a band against typical rates, rather than a ranking against other creators that the product could not honestly claim.For: Creator owner, Talent manager
Fees across every agency — One view adds up what you are paid across every agency you work with, per currency, which no single agency can show you. Payment status is not yet updated by the product, so every booking counts as outstanding for now.BetaFor: Creator owner, Talent manager
Tiles that open the detail — Followers and reach open your accounts, and engagements open your bookings.For: Creator owner, Talent manager
Connect your own channels, free — Connect Instagram, Threads, TikTok, YouTube, a Facebook Page, LinkedIn, X, Snapchat, Telegram and other channels from inside Creator Studio, and add Medium, DEV and Hashnode with a pasted token when the article channels are on. Connecting is free, and the channel sign-in is the platform's own.Works with: Social Media SuiteFor: Creator owner
Honest coverage before you connect — Each platform says before you click what it will produce: followers, reach and per-post results for Facebook Pages, follower count only for Instagram, TikTok, LinkedIn Pages and Telegram, or proof of ownership with no figures yet for the rest.For: Creator owner
Expired connection warnings — A channel whose access was withdrawn by the platform shows as expired on the home page, because its numbers have silently stopped updating.For: Creator owner, Talent manager
Disconnect without losing history — Disconnecting stops new collection straight away, keeps figures already collected, and explains that this is not the same as withdrawing consent from an agency.For: Creator owner
Only the owner connects channels — A talent manager can see what is connected but cannot attach or detach a channel, because a channel is a decision about the creator's own data.For: Creator owner, Talent manager

Creator Studio: work, profile and media kit

Bookings, the permit record, the media kit and the creator's data rights.

Engagements across every agency — All bookings from all agencies in one place: grouped by agency name, with fee, window, deliverables and due dates, and overdue work called out per row and in a summary line.For: Creator owner, Talent manager
Deliverables visible without a consent grant — The deliverables an agency has contracted a creator to produce are always visible to that creator, because it is the agency's brief flowing to the creator and not the creator's data flowing out.Two or more peopleFor: Creator owner, Talent manager
Profile with niches and country — Display name, bio, country and niches are kept in the creator's own workspace and used on the media kit.For: Creator owner, Talent manager
UAE media permit record — Keep the permit number, kind (resident, citizen or visitor) and expiry date. Clearing a mistyped value really empties it.For: Creator owner, Talent manager
Permit reminders on the profile — The profile shows a countdown to the permit expiry and warns as the date approaches. The standard reminder steps are 60, 30, 14 and 7 days before expiry.For: Creator owner, Talent manager
Permit stays private — Your permit number and expiry are not shown to an agency unless you grant the permit scope; without it the agency sees only valid, expiring or missing. A brand only ever sees whether a valid permit exists.For: Creator owner
Every permit change is recorded — Changing the permit number, kind or expiry writes an audit record with the before and after values, who made the change and why it is kept, as personal-data rules require.For: Creator owner, Talent manager
Daily permit reminders — A job runs every morning and warns the creator owner in the app and by e-mail as the permit crosses each reminder step, and once more after it has expired. Each step is sent once, and saving a new expiry date starts the steps again for the new date.Works with: Notification CentreFor: Creator owner
Permit alerts ignore quiet hours — Permit expiry is the one campaign alert that bypasses quiet hours, because operating without a valid permit is a fined offence.Works with: Notification CentreFor: Creator owner
Media kit with rate card — Write a headline, an audience description and a rate card with one row per format. Everything is edited on one page.For: Creator owner, Talent manager
Media kit preview and PDF — Preview the kit exactly as a brand would see it, with your verified headline figures and the source of each, and print it or save it as a PDF from the page.For: Creator owner, Talent manager
Download all your data — One click downloads everything held about you: profile, accounts, figures, consent records, access log and engagements.For: Creator owner
Request account deletion — Ask for your workspace to be deleted and be told plainly what is deleted and what is kept and for how long. Consent and access records are kept for six years, as they protect the creator in a dispute. You get a confirmation in the app and by e-mail, our team is told at once, and the deletion is carried out by a person, not automatically.Works with: Notification CentreFor: Creator owner
Talent manager role — A talent manager sees every number, booking and request, edits the profile, permit and media kit, and replies to agencies, but cannot decide consent or connect a channel.For: Talent manager, Creator owner
Share link for brands without an account — Create a link to your media kit that opens without signing in. Each link can be labelled, expires after 90 days unless you choose otherwise, counts its views and can be revoked at any time.Two or more peopleFor: Creator owner, Talent manager
Public page shows only safe facts — The public kit shows the kit text, name, niches, country, headline figures with their source and a valid-permit status. It never shows the permit number, contact details, fees or consent.For: Creator owner

Brand view: independent results

A brand reads the results of campaigns it funds, with the source of every number, without asking anyone for access.

Your campaigns, grouped by agency — The brand home lists every campaign the brand funds, grouped by agency, with status, dates, the number of creators and the fee where it may be shown.For: Brand admin, Brand viewer
Access comes from funding, not requests — A brand can read a campaign only because a booking names it as the funder. It cannot ask for or see another brand's campaigns, and there is nothing to request.For: Brand admin
Campaign report with the money up front — The report opens with what was invested split into fees and amplification, attributed revenue with the number of tracked purchases, return on ad spend, earned media value, people reached and engagements.For: Brand admin, Brand viewer
Not measurable is stated — When no sales were tracked the report says the return is not measurable and shows not tracked, instead of a zero or a substitute number.For: Brand admin, Brand viewer
Creator table with sources — A table lists every creator with tier, posts, reach, saves, engagement rate and a data-source badge. Rows a creator did not allow onward are counted and labelled withheld at the top of the table.For: Brand admin, Brand viewer
How the sales were attributed — The brand sees the same three-gap breakdown of sales as the agency, with amounts, so the brand can judge how much to trust the revenue figure.For: Brand admin, Brand viewer
Creator costs for admins only — A brand admin sees what each creator cost where the fee may be shown. A brand viewer sees delivery and return but no per-creator cost.For: Brand admin, Brand viewer
Spreadsheet export for finance — Download a campaign report as a CSV (spreadsheet) file with the source of every row, the data-through date, the number of withheld creators, the attribution weights and the not-measurable statement, so the file stands on its own. A brand viewer gets the file without cost columns.For: Brand admin, Brand viewer
Safe to open in a spreadsheet — Names that start with a formula character are neutralised in the export, so a creator's display name cannot run as a formula in the brand's finance workbook.For: Brand admin, Brand viewer
Permit status for every creator — The Compliance page shows a valid, expiring or missing chip for each creator on the brand's campaigns. It never shows the number or the expiry date.For: Brand admin, Brand viewer
Reply to the agency — Brand admins reply to the agency's conversations about a campaign in Messages, and brand viewers can read them. The agency opens the conversation, and there is no way to message a creator directly.Two or more peopleFor: Brand admin, Brand viewer
Every brand read is visible to the creator — When a brand reads a campaign report or the permit status of its creators, a row appears in the access log of each creator involved, with the brand's name and the time.Two or more peopleFor: Brand admin, Creator owner

Messages between agency, creator and brand

One conversation can include the agency, the creator and the brand, with each side reading only its own lanes.

Conversations by topic — Conversations are filed as general, brief, deliverable, approval or payment threads, and can be tied to a booking, a campaign or a single deliverable.BetaTwo or more peopleFor: Agency manager, Creator owner, Talent manager, Brand admin
Lanes inside one thread — A message goes to everyone, to agency only, to agency and creator, or to agency and brand. A creator never receives agency-only notes or brand talk, and a brand never receives fee talk with the creator.Two or more peopleFor: Agency manager, Creator owner, Brand admin
Filtering happens on the server — A reader's lanes are filtered before anything leaves the server, and the unread count uses the same rule, so a message can never be counted for someone who cannot read it.For: Agency manager, Creator owner, Brand admin
No direct brand to creator messages — A brand and a creator cannot message each other. Anything a brand needs goes through the agency, so every request about a creator's data stays on the record.For: Creator owner, Brand admin
Revision request moves the deliverable — When the agency posts a revision request on a deliverable conversation, that deliverable moves to revisions in the same step, and if the move fails the message is not kept. The agency posts through the integration interface today.BetaTwo or more peopleFor: Agency manager
Late joiners see history fairly — A brand added part-way through a campaign reads from the moment it joined, while the agency and creator see the whole thread.For: Brand admin
Only linked parties can talk — A conversation can only exist between workspaces that are linked: a creator with an agency it has an active link with, a brand with an agency running a campaign it funds. Only the hosting agency can add others.BetaFor: Creator owner, Brand admin, Agency manager
Unread counts — Each side sees how many messages it has not read, and marking a thread read cannot move backwards by mistake.For: Agency manager, Creator owner, Talent manager, Brand admin
Messages outlive a withdrawn consent — Withdrawing consent does not delete a conversation, because a conversation is a shared business record and not the creator's data under the grant.For: Creator owner, Agency manager
Creator messages inside the Social inbox — Agency conversations appear as a From agencies lane in the creator's Social inbox, next to their comments and direct messages. Creators reply there.Works with: Social Media SuiteFor: Creator owner, Talent manager
Phone-first conversation layout — On a phone the thread list and the open conversation swap, and the send box has touch-sized targets, because creators work from their phones.For: Creator owner, Talent manager, Brand admin
Agency opens and answers conversations — Agencies open conversations, choose a lane and reply through the integration interface. A dedicated agency inbox screen is not part of Campaigns HQ yet, and no alert is sent to anyone when a message arrives; unread counts show on the conversation lists.BetaTwo or more peopleFor: Agency manager

UAE permit compliance and privacy

The creator decides what an agency or brand may see, and the product keeps the record.

Permit status across linked creators — Ask the Copilot, or use the integration interface, for each linked creator's permit as valid, expiring or missing, with counts. A creator whose data cannot be read right now is named as unreachable instead of being dropped.BetaWorks with: AI CopilotFor: Agency compliance officer, Agency manager, Agency analyst
Estimated fine exposure in dirhams — For creators whose expiry date the agency is allowed to see, the product works out an estimate using the bands built into it: AED 150 a day up to AED 3,000, plus AED 10,000 once the permit has expired. Confirm the bands with the regulator before relying on them.BetaFor: Agency compliance officer, Agency manager
Permit details only with the permit scope — Without a live permit grant an agency sees only valid, expiring or missing. The number and expiry appear only for creators who allowed them.For: Agency compliance officer, Agency manager
Compliance officer role — A compliance officer can read permits, consent requests and grants, campaigns, deliverables and the roster, with no access to fees and no write rights.For: Agency compliance officer
One gatekeeper for cross-company data — Every time one company reads another's data, the system checks for a live grant, reads only the allowed window, filters to the allowed fields and writes an entry the creator can read.Two or more peopleFor: Agency manager, Creator owner, Brand admin
Consent records cannot be rewritten — Grants and the access log are append-only. The only change ever made to a grant is the withdrawal date and reason.For: Creator owner, Agency compliance officer

AI, Copilot and automatic alerts

The Copilot reads campaign data for each side, never decides consent, and says so when data is withheld.

Ask Copilot about campaigns — Agency users can ask Copilot to list campaigns with invested, reach, return, verdict and confidence, open one with its budget lines and deliverables, show the reconciliation of code-only and link-only sales, list the roster, list consent requests and summarise permits.Works with: AI CopilotFor: Agency manager, Agency analyst, Agency compliance officer
Ask Copilot as a creator — Creators can ask Copilot for their numbers, the consent requests waiting for them, who has looked at their data and what they are owed.Works with: AI CopilotFor: Creator owner, Talent manager
Ask Copilot as a brand — Brand users can ask which campaigns they fund and how a funded campaign or booking performed, and only the results shared with the brand come back.Works with: AI CopilotFor: Brand admin, Brand viewer
Copilot never decides consent — Copilot's campaign tools are read-only. It will not grant, refuse or withdraw consent on a creator's behalf, because that decision must be made by the person themselves.Works with: AI CopilotFor: Creator owner
Honest answers about missing data — Copilot is instructed to say data is withheld or not measurable and never to estimate it, to leave fees out when the user cannot see them, and to give earned media value only with its rate.Works with: AI CopilotFor: Agency manager, Brand admin
Arabic and English questions — Copilot recognises campaign questions in Arabic as well as English, for example influencer campaign, tracking link, promo code and the creator permit.Works with: AI CopilotFor: Agency manager, Creator owner, Brand admin
Connect other AI assistants — Each side offers the same tools to other AI assistants that speak the Model Context Protocol, with the same permissions as the signed-in user, so an assistant can never see more than the person could.For: Agency manager, Creator owner, Brand admin
Automatic alerts to the right person — Alerts are sent for a consent request, a grant, a refusal, a withdrawal, a creator booking and a permit nearing expiry. Each goes to the matching role in the right workspace in the app and, for requests, withdrawals and permits, by e-mail. A report-published alert is also defined, but nothing sends it today.Works with: Notification CentreTwo or more peopleFor: Agency manager, Creator owner
Scheduled jobs run themselves — Hourly collection of post results and the daily permit check are set up as scheduled jobs with the product, so nobody has to run them.For: Agency manager

Agency actions through the integration interface

Some Campaigns HQ actions do not have a screen yet. They work through the product's API (with an API token) and are marked beta.

Link a creator or a brand — Start a link between the agency and a creator workspace (from a roster creator) or a brand workspace. A link is needed before consent can be asked of a creator. There is no accept-invitation screen yet.BetaWorks with: Social Media SuiteTwo or more peopleFor: Agency owner, Agency manager
Book a named creator — Book a creator on a campaign with their fee, the dates and whether the brand may see the fee. The creator is notified and sees the booking and its deliverables in Creator Studio.BetaTwo or more peopleFor: Agency owner, Agency manager
Raise a consent request — Ask a linked creator for one scope with a purpose in plain words and a duration. The request lands in the creator's consent centre.BetaTwo or more peopleFor: Agency owner, Agency manager
Record the live post and typed-in results — Record the link to the live post on a deliverable, or point it at a post captured in Social. For a platform that gives no figures, type the results in; they are stored as self-reported, lower the campaign's confidence and are labelled that way everywhere.BetaWorks with: Social Media SuiteFor: Agency manager
Set status, client and budget amounts — Change a campaign's status, name the paying brand (a linked brand workspace or a CRM customer account), tie it to a Social campaign, and enter budget line amounts in exact currency units.BetaWorks with: CRM & Sales Pipeline, Social Media SuiteFor: Agency owner, Agency manager
Campaign results for the agency — Read a campaign's return, creator-by-creator results, platform split, daily series, clicks by day and sales by method, with the same honest blanks as the brand report. Nothing is returned for a creator's data the creator has not allowed.BetaFor: Agency manager, Agency analyst
What each platform can give, and connection health — See, per platform and per measure, what can be collected once a creator connects, built from what the product really collects. Count how many roster handles are connected, pending or on a platform with no results feed.BetaFor: Agency manager, Agency analyst

Roles, permissions and access

Each kind of workspace has roles that match what its people are allowed to do.

Four agency roles — Agency owner has everything. Agency manager runs campaigns, raises consent requests and sees fees, but cannot cancel a campaign, edit budget lines or invite a client. Agency analyst reads without fees and cannot raise requests. Agency compliance officer reads permits, consent, campaigns, deliverables and the roster, with no fees and no write rights.For: Tenant admin, Agency owner
Two creator roles — Creator owner decides consent and connects channels. Talent manager reads everything, edits the profile, permit and media kit and replies to agencies, and does neither of those two things.For: Tenant admin, Creator owner
Two brand roles — Brand admin reads campaigns, results and compliance and writes to the agency. Brand viewer reads only and never sees creator costs.For: Tenant admin, Brand admin
The server checks every call — Every screen checks its permission before it opens and buttons for actions you may not take are not shown. The server also checks the licence, the workspace kind and the permission on every call, so hiding a button is never the only protection.For: Tenant admin

Arabic, mobile and ease of use

Creators work from their phones and many read Arabic first.

Arabic menus and right-to-left layout — The menus for Campaigns HQ, Creator Studio and the brand view are translated into Arabic and the layout mirrors right to left. The text inside the pages is still in English, which is why this is marked beta.BetaFor: Agency manager, Creator owner, Brand admin
Handles stay readable in Arabic — Social handles and links keep their left-to-right direction inside Arabic pages so an at sign does not jump to the wrong end.For: Creator owner
Creator screens work on a phone — The access log becomes cards, decision buttons are full width and conversations swap between list and thread, because a creator is often one person on a phone.For: Creator owner
Times that read naturally — Times appear as for example 2 hours ago, with the exact time on hover, and money is shown with its currency.For: Creator owner, Brand admin
Money kept to the exact unit — All amounts are held as whole minor units (fils for dirhams), and the sales import rounds properly, so totals add up exactly.For: Agency manager, Brand admin
Names, never raw ids — In Creator Studio and the brand screens, agencies, brands and creators appear by name, never as a code, including in the access log and the creator's bookings.For: Creator owner, Brand admin

Learn it in the app

A guided tour inside Campaigns HQ teaches the work by having you do it.

Hands-on guided tour — 5 short chapters (Plan and run a campaign; Bring creators in; Ask creators for consent; Invite your client brands; Stay within the permit rules) that start by themselves the first time you open Campaigns HQ. Each step waits for you to really do it, such as opening a list or saving a first record, and any chapter can be paused, resumed or replayed from the last row of the Campaigns HQ menu or from Tours in the account menu.For: Tenant admin, Agency owner, Creator owner, Brand admin, Agency manager, Agency analyst

Works with other modules

Ask about campaigns, creators and consentCopilot reads campaigns, rosters, consent and results for agencies, creators and brand clients, each seeing only what their own role allows.On requestAI Copilot Consent, booking and permit alertsSeven campaign happenings become in-app messages, and some also e-mails, to the matching role in the right workspace.AutomaticNotification Centre Creators connect their own channelsA creator workspace connects its own social accounts through the same sign-in flow as Social, and the campaign tools read those accounts' results under consent.Shared recordSocial Media Suite The agency roster is the Social creator listCreators the agency adds in Social are the creators Campaigns HQ works with; the roster adds each creator's link status and the scopes they currently allow.Shared recordSocial Media Suite Agency conversations in the creator's Social inboxA creator's conversations with agencies appear as a From agencies lane in the Social inbox, next to comments and direct messages.Shared recordSocial Media Suite A creator's measured post results reach the campaign toolsWith the creator's consent, the campaign tools read the creator's own measured post results from Social for the dates of an engagement, and never write a zero for a day with no data.AutomaticSocial Media Suite Copilot answers campaign questionsCopilot reads campaigns, roster, consent, compliance, bookings and brand results for the signed-in workspace.On requestAI Copilot

Done by more than one person

An agency asks for a creator's numbers and the creator decidesAgency managerCreator ownerTalent manager A creator withdraws access and the agency loses it at onceCreator ownerAgency manager An agency books a creator and the creator sees the workAgency managerCreator ownerTalent manager A brand reads the results of a campaign it fundsAgency managerCreator ownerBrand adminBrand viewer A deliverable is sent back for changesAgency managerCreator ownerBrand admin A permit nears expiry and the creator renews itCreator ownerAgency compliance officerAgency manager A promo code turns sales into a measured resultAgency managerBrand admin A creator shares a media kit with a brandCreator ownerBrand contact (no account)

What each role gets

Agency — Plans campaigns in Campaigns HQ, which is in beta: the brief, objective, dates and sector, deliverables per post that only move forward through review, and budget lines that only the agency owner may change. Issues promo codes and tracking links, imports the shop's sales from a spreadsheet file, and sees which sales were tied by code, by link, by both or by neither, so the return rests on tracked sales rather than screenshots. Asks a linked creator for one scope of their numbers at a time, with a stated purpose and a time limit, and loses access the moment the grant expires or is withdrawn. Linking a creator, booking a named creator, raising a consent request, naming the paying brand and reading detailed results go through the product's API for now, and the Copilot can read most of that data.
Creator — Decides every agency request in the consent centre: each shows the agency, the scope, the purpose in the agency's own words and how long access would last, and the creator approves, refuses or later withdraws access at once, while an access log records every time an agency or brand reads their data. Connects their own channels for free and sees their verified figures first, each with its source and data-through date, plus every booking, deliverable and due date from every agency in one place. Keeps a media kit with a rate card to share by link, and their UAE media permit with reminders before it expires. Can bring in a talent manager who sees everything, edits the profile, permit and media kit and replies to agencies, but only the creator owner can decide consent or connect a channel.
Brand client — Reads the results of every campaign it funds without asking anyone for access: what was invested, attributed revenue, return on ad spend, earned media value with its rate printed, reach and engagement, creator by creator, with each figure tagged as platform-authorised, public, self-reported or modelled. When no sales were tracked the report says the return is not measurable, and a creator who did not pass results on appears as withheld at the creator's election rather than as a blank or a zero. Sees a valid, expiring or missing permit status for each creator, exports the report as a spreadsheet file for finance and replies to the agency in Messages; only a brand admin, and only where the fee may be shown, sees what each creator cost. It never sees another brand's campaigns and cannot message a creator directly.

Frequently asked questions

Does it track the UAE influencer permit and the fines for an expired one?

Yes. Creators record their permit and expiry and get reminders in the app and by e-mail at 60, 30, 14 and 7 days before expiry, and once more after it lapses. Agencies can ask the Copilot for each linked creator's permit as valid, expiring or missing, with an estimated fine in dirhams where the creator allowed the expiry date to be seen. It does not apply for permits or file reports with the regulator, and the fine bands are an estimate, so confirm them with the regulator.

Can an agency see a creator's real follower and engagement numbers?

Only if the creator says yes. Each request names one scope, the purpose and the duration, the creator decides, and access ends when the grant expires or is withdrawn. Every look is logged where the creator can read it.

How is ROI calculated, and is it based on earned media value?

Return on ad spend and return on investment come from sales that were tied to the campaign by a promo code, a tracking link or an imported sales file. If none were tracked the product says not measurable. Earned media value is shown separately, always with the rate it used, and is never passed off as revenue.

Which social platforms give automatic results?

Facebook Pages give followers, reach and per-post results. Instagram, TikTok, LinkedIn Pages and Telegram give follower counts today. YouTube, Threads, X and Snapchat give no figures; for those a result can be typed in and is then labelled self-reported.

Can a brand see what the agency paid each creator?

Only a brand admin can, and only when the booking is marked as visible to the brand or the creator allowed fee visibility. A brand viewer never sees creator costs, and an agency analyst does not see fees either.

Can creators and brands use it without buying the full ERP?

Yes. A creator signs up for a free creator workspace, and a brand for a results workspace on a 30-day trial, each with only the modules it needs. An agency workspace starts, also on a 30-day trial, with Campaigns HQ together with Social, CRM and documents.

Is it available in Arabic?

The menus are in Arabic and the layout mirrors right to left. The text inside the campaign pages is still in English, and Copilot understands campaign questions asked in Arabic.

Is this an influencer database like Aspire or Upfluence?

No. It does not include a searchable directory of outside creators. It manages your own roster, your campaigns and the consent-controlled data your creators choose to share.

What can an agency do on screen today, and what needs the API?

Not everything is on screen yet. The agency screens cover campaigns, deliverables, tracking links, promo codes, sales import and the consent list. Linking a creator, booking a named creator, raising a consent request, recording a post link and reading detailed results use the product's API for now, and the Copilot can read most of it.

Part of one platform

Influencer Marketing & Campaign ROI is one of 59 apps (36 business apps and 23 ISO standards) that share the same sign-in, the same people, the same customers and the same AI copilot. See all apps or how Tarleaks ERP compares with Odoo, ERPNext and Zoho.