A brand reads the results of a campaign it funds
Who is involved
| Role | What they do |
|---|---|
| Agency manager | Books the creators, names the brand as funder and tracks sales. |
| Creator owner | Decides whether metrics and the fee may pass to the brand. |
| Brand admin | Reads the campaign report and exports it for finance. |
| Brand viewer | Reads results without creator costs. |
Step by step
- Agency manager
Books each creator with the brand named as funder (through the integration interface today).
What they see:The brand sees the campaign in its list.
- Creator owner
Approves the metrics request and chooses to pass verified metrics onward to the brand.
What they see:The brand will see that creator's row; otherwise the row is labelled withheld.
- Brand admin
Opens the campaign report.
What they see:Investment, attributed revenue, return on ad spend, earned media value and the creator table appear, each with its source.
- Brand viewer
Opens the same report.
What they see:Delivery and return are visible but per-creator costs are not.
- Brand admin
Downloads the spreadsheet export.
What they see:The file carries sources, the data-through date and the withheld count.
- Creator owner
Opens the access log.
What they see:A row shows the brand's name and when it read the report.
Who is told what
No message is sent when a brand reads a report. The creator sees each read in the access log. A report-published alert exists but nothing sends it today.